Australia's #1 program for high growth companies to expand into the market
Create your Australia expansion strategy in 6 weeks
Access support from vetted service providers
Get connected to investors, mentors and potential clients
100% free. Funded by City of Sydney.
Welcome Address to SLP 2020 Cohort
Councillor Robert Kok, City of Sydney
Deputy Chair of the Economic Development and Business
Connect with the next wave of innovation and investment in Australia!
Meet your next partner, employer or investee in our first ever virtual expo. Learn about their innovative products, business objectives in Australia and connect with them directly in interactive break-out rooms.
Please RSVP to secure your digital seat.
Wednesday, September 16th 6PM-8PM (AEST)
How the program works
The Sydney Landing Pad is designed to support high-growth companies expand into the Australian market. Get access to our virtual market education platform and partner network to create your first market-entry hypothesis and build out your Australia business network.
Support: educational modules
As you progress through the program, you'll gain access to our database of vetted service providers.
Book complimentary 1-on-1 sessions with accountants, lawyers, immigration agents, recruiters, marketers and more.
Support: free consultations
Connect to our mentor network across Australia, which includes government representatives, investors, people from your industry and consultants.
Support: connections, insights, advice
Meet some of our alumni
Ambit’s platform enables clients to design, build, integrate and analyse “digital employees”, or chatbots. It enables businesses to complete their projects faster and more efficiently—a 12-month project can be shortened to a span of four to eight weeks. Having recently raised NZ$1.75 million and now based in Sydney’s Haymarket HQ, it now looks to grow globally.
"The SLP was very helpful and insightful. It was a good grounding for us in Sydney and the introductions and events allowed us to meet many important people, including the Lord Mayor of Sydney." - Josh Comrie, CEO & Co-Founder
RedDoorz is one of Southeast Asia’s leading budget hotel online booking platforms. The company operates in more than 50 cities across Indonesia, Singapore, Philippines and Vietnam and targets Southeast Asia’s $52 billion travel market, with over 1,000 properties and servicing over 700,000 stayed-rooms nights thus far in the region.
Short for 'Singapore Move,' Smove was established in 2013 to improve the way we move. Its mission is to bring shared mobility to cities suffering from congestion and unreliable public transport systems. Today, it is Singapore's largest car-sharing service, with a growing Australian team headquartered at Haymarket HQ. It is currently expanding its Australian presence.
A market-entry strategy for Australia
Have your Australia Canvas ready in 6 weeks. Your canvas details how you plan to expand into Australia and offers a hypothesis to test and develop over time.
A network of mentors and service providers
Work with vetted service providers that understand tech. and mentors that understand your industry.
An office in the city of Sydney
Eligible companies gain access to up to 90 days of free coworking space. 24/7 access, 365 days a year. Subject to COVID-19 guidelines.
The Australia Canvas, your one-page market-entry strategy.
Up-to-date information on government support and grants, business programs, trade databases, investors, accelerators and more.
Established companies, SMEs and scale-ups will gain the most value of this program. This program is not suited to early-stage startups.
Whether you're looking to sell your products in Australia, relocate part of your R&D, or set up your APAC HQ, this program is for you.
You don't have to be the company founder to join the program. We do ask you send someone from your management team.
This program is designed for foreign companies entering Australia. Please do not apply if your HQ is in Australia.
Let's keep in touch. Sign up below to get notified about the next cohort.
Frequently Asked Questions
No, SLP is open to companies of all sizes and industries. However, tech companies may find more benefit from the program.
Will you take any equity? Are there any hidden costs?
No. The program is 100% free and is sponsored by City of Sydney.
When can I apply for the program?
We run the program several times throughout the year. Sign up to get notified of the next cohort.
What are the selection criteria?
We look at a wide variety of factors including your market potential in Australia, team, sales and/or funding track record, potential to attract Australian government grants (if applicable) and your intention to establish in Australia.
Yes and no. The program is predominantly virtual with optional offline components such as coworking space.
Is this a government program?
No. The program is developed by Haymarket HQ and sponsored by City of Sydney.
Who should I contact to know more?
For any questions, email firstname.lastname@example.org
Will you help fund accommodation and living costs?
No. The program and optional coworking space (if eligible) are free for all participants but all other expenses such as flights and accommodation are to be covered by the participants.
Sydney Landing Pad is a co-branded initiative of Haymarket HQ and City of Sydney. All rights reserved by Haymarket HQ © 2020.