Create your Australia expansion strategy in 4 weeks
 Access support from vetted service providers
 Get connected to investors, mentors and potential clients
The #1 program for tech. companies to expand into Australia
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Free to join!
Applications are now closed. Sign up to stay updated.
From startups to unicorns, companies from over 12 countries have completed our program. 

Watch the videos below to hear what our previous participants have to say. 
45 companies have come before you
Powered by the Haymarket HQ
Powered by the City of Sydney
Majella from Firstbird

A HR tech firm from Austria helping large corporates with recruitment through the power of referrals.
Jacobo from Robotto

A Danish drone startup with a mission to save lives and bushlands by helping firefighters detect wildfires.
Young from Wellysis

A Samsung spin-off company from South Korea that produces the world's smallest and smartest ECG heart monitor.
A 4-week program to fast track your expansion
 This program is free and funded by City of Sydney.
Web3, Blockchain
& Defi
Education & EdTech
All other industries
Smart Cities
& Sustainability
Companies from the following focus industries will benefit from extra support from our partners:
How the program works 
SLP is a mix of content & virtual support. Access our education modules, chat to our mentors and service providers & pitch to potential customers and investors.
Learn about the Australian market
Get access to our virtual market education, live workshops and partner networks to create your first market-entry hypothesis and build out your Australian business network.
Book complimentary 1-on-1 sessions with mentors, accountants, lawyers, immigration agents, recruiters, marketers and more.
Get answers to your questions 
Build your network of partners and clients
Connect to our network across Australia, which includes government representatives, investors, people from your industry and consultants.
Receive complimentary coworking space credits in Sydney to connect with the local ecosystem, key contacts, and conduct meetings. Note that travel-related expenses are at the participants’ own cost.
Optional in-country component
Workshop curriculum
A series of live workshops with industry experts to give you a foundational understanding of Australia. Please note that there may be changes or additional content based on cohort needs.
Country & Economy

Innovation & Tech Landscape

VC & Angel Landscape
B2B Sales

Grants and Government Support

Accounting & Tax
Visa & Immigration

HR, Recruitment
& Talent

Founder roundtables
Apply early to secure your spot in the next program.
Sign up to stay updated.
Who this program is for 
Any company from anywhere can apply to join the program.
Established companies, SMEs and scale-ups will gain the most value of this program. This program is not suited to early-stage startups.
High-growth companies expanding into APAC 
Companies relocating their R&D to Australia
SMEs wanting to sell into Australia 
Program alumni
Meet some of our program alumni.
Proudly partnered with:
The Sydney Landing Pad program is co-developed by City of Sydney and Haymarket HQ

Haymarket HQ supports tech. companies to start and expand into new markets. 

We provide go-to-market programs, access to global partners and investors, and a coworking hub in Sydney.

We've supported 700+ companies since 2016. 
About us 
Frequently asked questions
Is this program only for tech companies?
No. SLP is open to companies of all sizes and industries. However, tech companies may find more benefit from the program.

Will you take any equity? Are there any hidden costs?
No. The program is 100% free and is sponsored by City of Sydney. 

When can I apply for the program?
Applications for 2022 are now closed. Sign up to stay updated for the next cohort.

What are the selection criteria?
We look at a wide variety of factors including your market potential in Australia, team, sales and/or funding track record, potential to attract Australian government grants (if applicable) and your intention to establish in Australia.

What is the time commitment?
There is approximately 16 hours of content, including live workshops, founder roundtables, and 1-on-1 mentoring. Participants are also expected to spend their own time outside of the program to complete their market expansion plan and to prepare any other materials.
Is this program 100% virtual?
Yes. The program is completely virtual. However, we also offer optional offline components such as coworking space if you are in-country.

Is this a government program?
No. The program is developed by Haymarket HQ in partnership with City of Sydney and ANSTO.

Will you help fund travel, accommodation and living costs?
No. The program and optional coworking space are free for all participants. Other expenses such as flights and accommodation are to be covered by the participants. 

How will you accomodate time differences?
We endeavour to schedule all sessions at a time that is accessible to all participants. All sessions are recorded and made available for viewing. 1-on-1 mentoring sessions are booked individually.

Who should I contact to know more?
For any questions, email
Want to have a (virtual) chat?
Send us an email if you'd like explore partnership opportunities or if you have any questions. 
Sydney Landing Pad is a co-branded initiative of Haymarket HQ and City of Sydney.
All rights reserved by Haymarket HQ © 2022.